Free campaign tool
UTM campaign URL builder for ecommerce
Create consistent tracking links for email, social, influencer, affiliate, and paid campaigns without editing query strings by hand.
Build your campaign link
Add your campaign details below and we'll build the trackable link for you.
What are UTM parameters?
UTM parameters are labels added to a destination URL. Analytics platforms can use those labels to group visits by source, channel, campaign, keyword, or creative variation.
Will UTM parameters change the destination page?
No. They only help your analytics identify where a visit came from. The builder keeps other information already present in the destination URL and replaces any older UTM labels.
Should every link use all five parameters?
No. Source, medium, and campaign provide the useful foundation. Add content when comparing placements or creative variations, and use term when it carries a meaningful keyword or audience label.
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