Turn Your Shopify Product Catalog Into a 30-Day Social Content Engine
A catalog-first workflow for turning Shopify product data into social visuals, captions, CTAs, and hashtags for a month of content.
Read the guideLantern Ferry Blog
Practical social content systems for Shopify merchants.
Guides, templates, and workflows for turning product pages, collections, launches, and brand voice into consistent social content.
Latest playbooks
Use these guides as operating docs for repeatable weekly content production.
Shopify Product Launch Social Brief Template
A launch brief template for turning Shopify product data into social visuals, captions, CTAs, and hashtags with fewer approval loops.
Read moreShopify Social Content Playbook
A weekly Shopify social content workflow for choosing products, generating assets, reviewing claims, and reusing what works.
Read moreWelcome to Lantern Ferry
Lantern Ferry helps Shopify merchants generate catalog-backed social visuals, captions, CTAs, and hashtags faster.
Read moreEcommerce Hashtag Sets Framework: Build Reusable Sets by Product and Intent
A practical hashtag framework for Shopify brands to create reusable sets by category, audience, and campaign intent.
Read moreInstagram Product Captions From Product Pages (With Templates and Examples)
Learn how to turn Shopify product page data into better Instagram captions using repeatable structures, hook formulas, and quick QA checks.
Read moreShopify Brand Voice FAQ: How to Keep Product Captions Consistent
A practical Q&A for Shopify teams that want more consistent product captions, clearer prompts, and fewer off-brand drafts.
Read moreShopify Social Content Calendar Template: Plan 2 Weeks in 45 Minutes
A practical content calendar template for Shopify teams to plan two weeks of social posts with clearer intent, faster approvals, and fewer last-minute gaps.
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