Free pricing tool
Ecommerce profit margin and pricing calculator
Price a product with the costs merchants actually manage: inventory, fulfillment, packaging, payment fees, and customer acquisition.
Calculate product profit and price
Use the same currency for every amount. Nothing is saved or sent anywhere.
How to calculate ecommerce profit margin
Subtract product cost, fulfillment, packaging, advertising, fixed payment fees, and percentage-based selling fees from the selling price. Divide the remaining profit by the selling price and multiply by 100. Margin uses revenue as its denominator; markup compares profit with cost.
How is the target selling price calculated?
The target price covers all entered fixed costs while reserving enough of the sale for both the percentage selling fee and your chosen profit margin. If those percentages total 100% or more, no finite selling price can satisfy the target.
How should I test a sale or discount?
Enter the discounted price as the selling price. You can immediately see whether the promotion remains profitable and compare it with the break-even price.
What costs are not included?
Taxes, salaries, rent, subscriptions, chargebacks, and other store-level overhead are not included unless you convert them into an estimated per-order amount and enter that under other costs.
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